Protein Wafers O12 Caramel
A novelty in the line of wafer bars with protein filling from the healthy nutrition brand O12.
Like all O12 crunchy nutrition bars, the new waffles are high in protein and sugar-free. It is also the first O12 bar with caramel, hence the name.
We displayed all this on the packaging, making it as extraordinary as possible: customers wanted their product to be different from what competitors usually offer.
The packaging turned out to be catchy, but at the same time not overloaded with details — a lot of air and only informative elements that tell about the merits of the product.
The composition is based on two counterpoints: a dynamic color illustration depicting the ingredients is contrasted with an inscription made in a cheerful white font.
This project was done in 2023
The project was made by:
- Igor Kiselev art-director
- Lera Petrova designer
- Marina Tikhonova project manager
