Just Be Nice Studio

Hellride Store Identity

Hellride is a key and most visible store and distributor of BMX/MTB bikes, parts and related equipment.

As part of the project, we updated the graphic style and created the brand’s key slogan: Raise the bar. This concept is applicable to all aspects of the company — from progress in riding to improving all business processes.

As an idea for the T-shirt, we used the bicycle tire marks on the wall that are left during the Wall Ride trick.

The tape is drawn in the style of a barrier tape, which is often used in competitions for the highest jump (Bunny hop contest).

Logo in the interior of the store.

Video showing the overall brand “Raise the bar” concept .

The project was made by:
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This project was done in 2023

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