Hellride Store Identity

Hellride is a key and most visible store and distributor of BMX/MTB bikes, parts and related equipment.

As part of the project, we updated the graphic style and created the brand’s key slogan: Raise the bar. This concept is applicable to all aspects of the company — from progress in riding to improving all business processes.

As an idea for the T-shirt, we used the bicycle tire marks on the wall that are left during the Wall Ride trick.

The tape is drawn in the style of a barrier tape, which is often used in competitions for the highest jump (Bunny hop contest).

Video showing the overall brand “Raise the bar” concept .