Fahrenheit ice cream packaging
Fruit ice “Fahrenheit” is a new product in the category of frozen desserts. Taurine contained in the “ice cream” makes it not only refreshing, but also invigorating.
In the packaging design, we wanted to emphasize the invigorating properties of Fahrenheit, so we chose a material that reflects light and looks like flickering lightning. The minimalistic graphic design does not distract from the main visual effect of the packaging, but only conveys the name of the product and emphasizes the taste with a characteristic color.
This design is intended to attract a younger audience and night events.
Fahrenheit is available in three flavors: an energy drink, a fruity mango-passion fruit flavor, and one of the most popular, a tangerine liqueur flavor.
Images for the client’s Instagram.
This project was done in 2023
The project was made by:
- Igor Kiselev art-director
- Anastasia Moskvina designer
- Yana Gerasimova project manager
